It starts here. The master plan. Our purpose.
TOGETHER AT 2XU, WE ARE GOING TO CREATE A FITTER, HEALTHIER WORLD.
By focusing on driving impact across physical, mental and social wellbeing, we can make both short term and long term changes in ourselves, our community and wider society.
Through PARTICIPATION, COMMUNITY & PERFORMANCE we aim to promote the benefits of leading a physically active lifestyle for all levels, ages and abilities.
Focusing on INCLUSION, DIVERSITY & SUSTAINABILITY we will be able to directly impact the social health of communities around us to utilise sport as a social change maker.
Elevating the importance of mental wellbeing through EDUCATION, AWARENESS & SUPPORT, to help drive prevention and understanding within the wider community.
BUT REACHING OUR FINISH LINE IS NOT GOING TO BE EASY. IT’S GOING TO BE HARD.